Top 15 Generative AI Tools You Need in 2024

AI is here to help your business win in 2024! We're talking about mind-blowing tools that can write killer content, design awesome graphics, and even code like a pro.

In this comprehensive guide, we'll explore 15 of the most popular and impactful generative AI tools that every forward-thinking business should consider incorporating into their tech stack this year. From AI-powered content creation and task automation to data analysis and predictive modeling, these innovative solutions are poised to transform how you work.

Whether you're a small startup or a large enterprise, this article will provide you with a deep dive into the capabilities, use cases, and benefits of these must-have generative AI tools. By the end, you'll clearly understand how these AI tools can boost your productivity!

What are Generative AI Tools?

Generative AI tools are artificial intelligence technology capable of creating new and original content rather than just analyzing or processing existing information and powered by Generative AI. 

These tools use advanced machine learning algorithms, such as Generative Adversarial Networks (GANs) and Variational Autoencoders (VAEs), to generate unique text, images, audio, and even video.

Some key characteristics of generative AI tools include:

  1. Content Creation: These tools can be used to automatically generate all kinds of content, including articles, social media posts, product descriptions, marketing copy, and even computer code.

  2. Data Synthesis: One of the benefits of Generative AI in businesses can be applied to create synthetic data that mimics real-world datasets, which can be useful for training other AI models or testing applications.

  3. Task Automation: Many generative AI tools can automate repetitive, time-consuming tasks, such as data entry, form filling, or routine business processes.

  4. Creativity and Innovation: Generative AI can go beyond simple pattern recognition to generate novel ideas, designs, and solutions that push the boundaries of what's possible.

  5. Personalization: These tools can be used so your users can have a good customer support experience. They can be trained on user preferences and behaviors to generate highly personalized content, recommendations, and experiences.

How Does Generative AI Tool Work? 

Generative AI tools are revolutionizing business. But how exactly do they work? 

In summary, these tools are trained on massive datasets of text, images, code, or audio and aim to help generative AI businesses. This data becomes the building blocks for the AI's knowledge. The AI learns the patterns and relationships within this data through complex algorithms, like how text is structured or how images are composed. 

Unlike traditional AI, once trained, AI can generate entirely new content based on user input. This is the power of generative AI—understanding and using data to produce entirely new and creative outputs.

15 Popular Generative AI Tools

Here are some of the 15 most popular and best Generative AI tools that you and your business can use.

  1. Midjourney



Midjourney is an AI-powered image generator and editor that is popular for its robust set of image editing and manipulation features. Some notable capabilities include the "Pan" feature to extend images without changing existing content and the "Style Tuner" to try different style options easily.

Other editing tools allow users to adjust resolution, aspect ratio, zoom, and more. Midjourney can be accessed directly through Discord, with commands used to submit queries to the generation queue.

Businesses can take advantage of this tool for graphic design, concept art, and for creative brainstorming and visualization. It is currently only available in public beta but is frequently updated to keep pace with other AI image generators.


  • Midjourney offers four different pricing tiers, ranging from $8/month to $96/month (billed annually).

  • Additional GPU time can be purchased for $4 per hour.

  • Users can also earn free GPU hours by ranking images in the Discord community.

Key Features:

  • Blending tool to combine qualities of multiple images

  • "Vary Region" tool to edit or recreate specific sections of existing images

  • Various image editing and manipulation capabilities

  • Stealth Mode

  • Text-based commands and parameters for editing and resolution updates

  1. Frequentli



Is your customer support team overwhelmed with repetitive questions? Frequentli is the best AI tool in the market that can help! It's a cutting-edge AI tool designed to give your customers a smooth self-service experience, freeing up your team to focus on more complex issues.

Here's how Frequentli benefits your business in 2024:

  • Happier Customers: Frequentli's AI assistant helps customers find answers to FAQs and troubleshoot common problems on their own, saving them time and frustration.

  • Increased Efficiency: Your support team won't have to answer the same questions repeatedly. Frequentli handles those, allowing your team to focus on more complex issues and provide better overall service.

  • Reduced Costs: By deflecting simple inquiries, Frequentli can help you save money on customer support resources.

  • Easy to Use: Setting up Frequentli is a breeze, and it seamlessly integrates with your website. Plus, you can customize the look and feel to match your brand.

Thanks to its continuous improvement features, Frequentli gets smarter over time allowing you to capture free leads. This ensures customers get the most accurate and relevant answers possible.

When you use Frequentli, your customers can find answers quickly and easily, and your support team can focus on providing exceptional service. Start with a free plan, ideal for small businesses with less than 100 pages on their website and upgrade as you go along the way to experience the full benefits. Join the waitlist today!

  1. Gemini: Google's Answer to ChatGPT



Gemini is a new AI-powered chatbot and content-generation tool developed by Google. It is intended to be Google's answer to the popular ChatGPT assistant.

Like ChatGPT, Gemini allows users to ask natural language questions and receive detailed, conversational responses. However, Gemini has a key advantage - it is connected to Google's live search engine and data sources.

While ChatGPT only has information up to a certain cutoff date, Gemini can provide users with the most up-to-date information by pulling from Google's real-time search results and databases. This allows Gemini to give more current and relevant responses than other AI chatbots.

Another unique feature of Gemini is its integration with Google's suite of applications. Users can directly enable integrations with tools like Google Maps and YouTube within the Gemini interface. This lets them do things like plan trips or research video content all in one place.


Gemini is available in both free and paid "Advanced" versions. The free version has limited functionality, while the Advanced plan is part of Google's premium AI service offering. This higher tier unlocks more robust capabilities for Gemini.

Final Thoughts: 

Overall, Gemini seems poised to be a powerful AI assistant that leverages Google's search and app ecosystem to provide users with a more dynamic and up-to-date conversational experience compared to some competitors. 

Pros and Cons:


  • Google extensions connect generated responses to relevant, up-to-date results.

  • Uses real-time internet data to power its responses.


  • Does not store conversation history like some competitor chatbots.

  • The free version cannot be accessed through Google Workspace accounts.

  1. Claude



Claude is a cutting-edge AI assistant developed by Anthropic, a leading AI research company. Anthropic has focused on training AI systems to be helpful, fair, and safe, and Claude embodies these core principles.

Claude is best suited for businesses that value ethical and secure content generation. The tool's focus on safety and customizable communication style makes it an attractive option for companies that want to ensure their AI-generated content is aligned with their brand and values. 

Additionally, handling large amounts of text and automating workflows can help businesses streamline their content creation and management processes, leading to increased efficiency and productivity.

Key Features:

  • Processes and understands large amounts of text

  • Engages in natural conversations

  • Communicates in various common languages and programming languages

  • Automates workflows and helps with a wide range of tasks


  • Drives higher user engagement and feedback

  • Provides detailed and easily understood answers


  • It can be challenging to use for some tasks

  • May occasionally provide incorrect answers to factual queries


  • Claude Instant: $1.63 per million prompt tokens, $5.51 per million completion tokens

  • Claude-v1: $11.02 per million prompt tokens, $32.68 per million completion tokens

  1. Synthesia



Synthesia is an impressive AI-powered video creation platform that allows users to generate high-quality videos with minimal effort.  It is best suited for AI-powered video creation and avatar-based content. It enables users, from marketers to educators, to rapidly produce professional-grade videos without the need for specialized video production skills or equipment. 

The platform's accessibility and language support make it an attractive option for businesses and creators looking to leverage the power of AI to streamline their video content creation process.

Synthesia is SOC 2 and GDPR compliant to ensure data security and privacy

Key features include:

Content Management:

  • Personalized onboarding to help users get started

  • Text analysis and editing capabilities

  • Enterprise-level scalability


  • Ability to create lifelike videos with a variety of high-quality AI avatars and vocal expressions

  • Videos can be generated in over 120 languages


  • Limited customization options and lack of advanced features

  • Restricted range of gestures for AI avatars

With its competitive pricing options, from the Starter plan to the Enterprise-level offering, Synthesia caters to a wide range of users and use cases, making it a versatile and valuable tool for organizations seeking to leverage the latest advancements in AI video technology.

  1. Prompteam



Prompteam is an innovative knowledge-based software that seamlessly integrates the power of large language models like ChatGPT with the collaborative features of Slack. This unique blend of capabilities offers a range of benefits for teams:

Generative AI Workflow:

  • Consolidate all your generative AI tasks within a single platform

  • Tackle a variety of use cases, from marketing copy to legal notices and customer feedback analysis

Collaborative Platform:

  • Real-time updates keep everyone on the same page

  • Efficient project management and seamless collaboration

Reusable Prompts:

  • Save time and optimize workflows with pre-built and customizable prompts

  • Train your AI teammate to handle specific tasks and streamline your team's processes

Language Model Built for Work:

  • AI becomes an integral part of your team, offering automated assistance whenever needed

  • Forget about AI as a separate entity and leverage it to boost productivity

With Prompteam, you can also build and store custom prompts tailored to your team's specific needs. This helps ensure consistent and efficient results so you can say goodbye to repetitive tasks. Prompteam's versatility makes it a valuable tool for various teams, from marketing and sales to customer service and legal. 

Also read: AI Revenue Boosters: Best AI Tools for 2024 Profits

  1. GitHub Copilot- Coding with AI-Powered Collaboration

GitHub Copilot

GitHub Copilot

GitHub Copilot is a groundbreaking tool that transforms the way developers approach coding. By seamlessly integrating with popular code editors like Visual Studio Code, Copilot offers a unique blend of collaborative features and AI-driven code assistance, empowering developers to work more efficiently and effectively.

Copilot's code generation and completion capabilities enable developers to meet deadlines more effectively, boosting overall productivity. It also serves as an educational tool, assisting new developers in understanding codebases and making meaningful contributions.

Key Capabilities:

  1. Code Suggestions and Explanations: Copilot generates relevant code snippets, explanations, and contextual information to aid developers, accelerating the coding process and promoting learning.

  2. Intelligent Code Completion: Copilot's advanced algorithms provide instant and relevant suggestions for code completion, helping developers write high-quality code faster.

  3. Diverse Language Support: Copilot accommodates a wide range of programming languages, making it a versatile tool for various project types and environments.

  4. Personalized Adaptation: Copilot learns from usage patterns, adapting to individual developer preferences and streamlining their workflow.

While Copilot is a powerful tool, it's important to note that some generated code may require further refinement, and the tool's performance is heavily dependent on external APIs. However, improved efficiency, quality, and learning benefits make GitHub Copilot a valuable business asset.

  1. Duet AI

Duet AI

Duet AI

Duet AI is an exciting new integration that directly brings the power of advanced artificial intelligence (AI) into your Google Workspace tools. It seamlessly integrates with applications like Gmail, Google Docs, and Google Sheets, empowering users to work smarter and more efficiently.

It can also help you prepare for meetings, organize your day, and visualize solutions, improving collaboration and decision-making.

Key Features:

  1. Content Creation: Duet AI uses sophisticated language models to assist you in writing, organizing, and visualizing your ideas across various Workspace apps. It can help generate text, format documents, and easily create visuals.

  2. Code Assistance: For developers, Duet AI provides AI-driven code suggestions and optimization, allowing you to write high-quality code faster within your familiar Google Workspace environment.

  3. Intelligent Automation: Duet AI enables you to build custom workflows using natural language commands, automating repetitive tasks and streamlining your productivity.

  4. Data Insights: Duet AI can analyze data in Google Sheets, automatically deriving insights and suggesting optimized formulas to help you make more informed decisions.

Duet AI is currently in beta, with plans to expand its capabilities and integrations within the Google Workspace ecosystem.

  1. Adobe Firefly

Adobe Firefly

Adobe Firefly

Adobe Firefly is a collection of creative generative AI solutions integrated into Adobe Creative Cloud products like Illustrator and Photoshop.

It is available as a standalone web application at and as an integrated features within Adobe's flagship apps and Adobe Stock. Adobe Firefly is designed to be safe for commercial use and is an extension of Adobe's 40-year history of empowering people to bring their ideas to life.

Key features of Adobe Firefly include:

  • Generative fill for removing and adding objects in images

  • Artistic effects in text based on natural language prompts

  • Text-to-image content generation and recoloring

  • Support for over 100 languages

It is available as a standalone web application at, as well as integrated features within Adobe's flagship apps and Adobe Stock. However, be aware that monthly credits are limited.


  • Free plan: $0 per month for 25 monthly generative credits

  • Premium plan: $4.99 per month for 100 monthly generative credits and advanced features

  1. AlphaCode- Coding Sidekick

AlphaCode- Coding Sidekick


If you're a business that relies on software development, you'll want to hear about this game-changing tool called AlphaCode. Developed by the brilliant minds at DeepMind, AlphaCode is a coding assistant that uses advanced generative AI to take your development workflows to the next level.

Whether it's an internal project or a high-stakes coding competition, AlphaCode's problem-solving superpowers will help you come out on top.

The bottom line? AlphaCode is the coding sidekick your business has been waiting for. It's a total game-changer that'll streamline your development processes, improve your software quality, and give your team a serious competitive edge.

Here's how AlphaCode can help your business:

  • Productivity Boost: Say goodbye to tedious, repetitive coding tasks. AlphaCode can automate a ton of that stuff, freeing up your developers to focus on the more strategic, high-impact work.

  • Fixing Bugs: AlphaCode provides real-time code suggestions and fixes, helping you catch those pesky bugs before they even happen. Your software will be rock-solid and reliable.

  • Learn New Skills, Fast: Struggling to get your team up to speed on a new programming language? AlphaCode makes it a breeze to pick up new skills so your crew can adapt to changing business needs.

  1. ChatGPT- OpenAI 

ChatGPT- OpenAI 


ChatGPT is a chatbot created by OpenA. It is like a language master, able to carry on conversations that are so natural you'd swear you were talking to another human.

Whether you need help with customer support, content creation, or even just brainstorming for your next big idea, ChatGPT has got your back. Its knack for understanding context and providing seriously impressive insightful responses.

But it's not just about the chat—ChatGPT can also help with coding, tackling complex queries, and generating images from text prompts. The possibilities are endless!

Of course, like any cutting-edge tech, ChatGPT has its challenges. There are concerns about potential biases and misinformation. ChatGPT's knowledge cutoff is April 2023, so it won't be aware of anything that happened after that date.  However, the team at OpenAI is constantly working to refine and improve the model.

Let's dive into the key features that make ChatGPT special:

• Lifelike language generation that feels just like talking to another person

• Insightful answers to a wide range of questions

• Support for creative writing and brainstorming sessions

• Ability to understand the context and respond accordingly

• Integration with image generation models

And the use cases? Well, the list goes on - from powering customer service chatbots to streamlining content creation, ChatGPT is a total game-changer. And for the pricing,  there's a free version with limited features, but paid plans are available for more power and features.

  1. Cohere Generate

Cohere Generate

Cohere Generate

Struggling to create engaging content or automate tasks like data extraction? Cohere Generate can help! Generate creative marketing copy, product descriptions, or social media posts with the help of AI.

Use the tool to automate tasks like summarizing documents or extracting key information from data, freeing up your time for other things.

Cohere Generate is powered by Cohere's impressive Command language model. But the real win here is the user-friendly interface and detailed documentation. This makes it a great option for businesses of all sizes, regardless of your technical expertise.

Key features of Cohere Generate (Command):

  • Focused on business use cases like marketing, sales, and product management

  • Provides a free, rate-limited Playground for testing the models

  • Offers API and SDK documentation for Python, Shell, and Node

  • Supports deployment in public, private, and hybrid cloud environments

  • Pricing is based on input/output tokens, with a more affordable "Light" model option

Unlike some competitors, Cohere Command prioritizes clear instructions and easy integration with existing systems. This means getting AI text generation features up and running in your apps is a breeze.

While Cohere Command might not be the absolute most accurate AI tool on the market, it still delivers impressive results for many businesses.

  1. Descript



Descript is an AI-powered video and podcast editor that stands out for its unique approach. Instead of the traditional timeline editing, Descript lets you edit your videos like a text document. This means you can simply cut and move sections of your recording around, making edits much faster and easier, especially for beginners.

Descript also uses AI to automatically transcribe your videos and even remove filler words like "um" and "ah" with a single click. This can save a significant amount of time in the editing process.

Here are Descript's key features:

  • Text-Based Video Editing: Edit your videos like a document for a simpler and faster workflow.

  • Automatic Transcription: AI transcribes your videos for easy editing and searching.

  • AI-powered Filler Word Removal: With a single click, remove unwanted filler words like "um" and "ah."

  • Multitrack Audio Editing: Edit podcast audio with ease using a multitrack interface.

  • AI Voices: Create realistic voice-overs using AI or choose from a library of stock AI voices.

  • Remote Recording: Record podcasts and videos with others, regardless of location.

  • Screen Recording: Capture, edit, and share your screen recordings effortlessly.

  1.  OtterPilot


OtterPilot is a meeting management platform that uses AI to automatically transcribe and summarize your conversations. Simply paste the meeting link from Zoom, Google Meet, Microsoft Teams or similar platforms, and will start recording and transcribing the conversation in real-time.

 Once the meeting is over, generates a summary of the key points, which you can easily share with your team using the Workspace feature. This is especially helpful for long and important meetings.

Here are's key features:

  • Automatic transcription and summary generation

  • Integrates with Zoom, Google Meet, Microsoft Teams and similar platforms

  • Workspace for sharing summaries with your team

  • Ability to add custom vocabulary for improved accuracy (e.g., names, company names)

  • Free plan available but comes with limitations)

  1. Notion



Notion is a very flexible online workspace that was launched in 2013. It functions as a one-stop shop, replacing the need for multiple tools like Google Docs, Trello, and Hootsuite. 

It has a lot of helpful features that help with productivity and efficiency in collaborative work.

Here are some of the most helpful features of Notion:

  • Manage projects, tasks, and goals: Track personal or work projects, create to-do lists and budgets, and utilize project management dashboards and content calendars.

  • Organize your life: Take notes, schedule tasks, journal your experiences, and track processes.

  • Import and collaborate: Import data from other programs and collaborate seamlessly with teammates. Integrate various tools like Slack, Zoom, Asana, and Dropbox.


There you have it! These are the 15 popular generative AI tools that every business should at least have in 2024. These tools promise to bring efficiency and productivity in this fast-paced work environment. By using any of these tools, you can make sure that you are investing in the future success of your business. Make sure to research and assess the best tool that you need for your team!

Interested to learn more about Generatve AI and how you can use it to move forward this 2024 and beyond? We have just the right Generative AI resources for you. Make sure to check them out!

© 2023 Frequentli. All Rights Reserved.

© 2023 Frequentli. All Rights Reserved.

© 2023 Frequentli. All Rights Reserved.